Evelyn Avila | Founder & Editor

Evelyn the bloggerEvelyn Avila-Palmacci  Founder and Editor

Evelyn Avila Palmacci is a marketing professional, entrepreneur and mom of two bouncing boxer dogs.

Relocated in Canada 10 years ago,  gave her the tools to adapt and understand the needs of a very multicultural city. During this time Evelyn dedicated her skills  to volunteer at different non profit organizations in Toronto. Before Evelyn moved countries, she collaborated for a big fashion company performing merchandising, purchasing and fashion styling. In 2010, she put together two of her passions -marketing and dogs- to launch Tail-Waggers

Through out her extensive knowledge in Digital Marketing and Networking, Evelyn was able to establish Tail-Waggers as one of the most reputable dog walking and pet sitting companies in the York Region in only one year. She was able to exceed estimated sales by 50% and opened up three  job opportunities for Canadians. 

In 2011 Evelyn created The Dog’s Play Book responding to pet parents needs looking for a reputable and stylish source for all pet related topics. The Dog’s Play Book is also a source for other small businesses to reach out to dog lovers.  

In 2012 she was determinated to fulfill another goal, The Tail-Waggers PROJECT,  a donation program to help local rescue groups and non-profit organizations focused in the York Region and Toronto. Evelyn used her fundraising, networking, blogging, creativity and social media skills to reach out to the public. The project  was able to offer,  in its first year,  support to over 15 great causes and helped saved the life of  over 12 dogs by assisting with home visits, phone interviews, assesments and transports.

Evelyn  holds a B.A. in Communications and Marketing at UNAM in Mexico City.  She is fluent in  Spanish and currently uses her spare time volunteering for the Mississauga Humane Society and  Boxer Rescue Ontario. She is also an avid yoga practitioner and enjoys photography, arts, musicals, TIFF and hikes with her dogs. 

Technical stuff

Evelyn leads all  social media strategies for Tail-Waggers, The Dog’s Play Book and recently Chico & Co.  on Facebook, Twitter, Pinterest and Instagram.  She also develops and maintains The Dog’s Play Book and Chico & Co websites  via wordpress.  Evelyn is also familiar with Mailchimp, Monkey Survey, Wix. 

Where she is going?

As a long-life learner Evelyn will be pursuing a certificate in Digital Marketing Management in Toronto. She is also looking forward to launching her own site to help small buisness owners to evolve in the Digital World one step at a time to achieve their goals. In the mean time Evelyn offers free marketing and  social media advice to local new businesses. 

 Connect with her on

LinkedIn    Facebook   Twitter  Pinterest   

“There is no elevator to success. You have to take  the stairs”